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Journal of marketing research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. Insincere flattery actually works: a dual attitudes perspective by: elaine journal of marketing research, and journal of consumer psychology. The international journal of research in marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners.
This journal marries rigorously controlled scientific research methods with the accessibility and accuracy of real world case studies it is designed to help scholars. Subject area and category: business, management and accounting business and international management marketing economics, econometrics and finance.
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